About the job
Description
Position at Zones
Position Overview
The Website Content Specialist is a highly skilled and innovative professional with a deep understanding of inbound marketing, SEO, and website management. They are adept at planning, implementing, and optimizing digital platforms to align with brand strategy and drive business growth. Their expertise in HubSpot and lead generation makes them proficient in converting website visitors into qualified leads. Their keen eye for detail and data-driven approach allows them to continuously improve the customer experience, ensuring a user-friendly and engaging online presence. A versatile communicator, the Website Content Specialist collaborates effectively with cross-functional teams to deliver compelling, SEO-optimized content that resonates with the target audience.
Key Responsibilities
The requirements listed below represent the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
The Website Content Specialist Is Primarily Responsible For
- Planning, implementing, managing, monitoring, and upgrading the organization's website and Innovation Center.
- Seeking a highly skilled and experienced HubSpot expert with a deep understanding of inbound marketing, lead generation, and automation to drive business growth and optimize marketing efforts."
- Ensuring the website and digital platforms align with brand strategy and guidelines.
- Creating strategies to grow subscriber base and web traffic metrics.
- Keeping current with industry best practices, regularly monitoring competitor sites, and providing recommendations that continually improve and evolve Zones’ website customer experience.
- Identifying keywords that drive adoption around Zones services and solutions and providing guidance for website content creation.
- Manage the creation of large keyword lists.
- Evaluating website content for ranking targeted keywords, customer experience, and webpage visitor conversions.
- Providing oversight and management of paid search and paid social media campaigns on digital channels.
- Knowledge of SEO/SEM, BrightEdge would be preferred.
Experience & Qualifications
- 1+ years’ experience working in website management in B2B.
- 1+ years’ experience with Google Analytics
- 2+ years’ experience in HubSpot
- 2+ years’ experience with SEO/SEM
- Deep understanding of the customer journey touchpoints across digital platforms to create a comprehensive customer view.
- Great interpersonal and communication skills
- BBA/MBA (Marketing) preferred.
Who You Are
- Strong communication and presentation skills.
- Extreme attention to detail to ensure quality, accuracy, and consistency.
- Ability to establish effective processes and manage your workload.
- Someone fun, creative, and able to contribute to the team and company's culture.
