Regarding the position
Overview of the Company
With teams in NYC, London, SF, and other places, Validation Cloud is a Web3 data streaming and infrastructure provider that provides a fast, scalable, and intelligent platform to connect businesses to Web3. We leverage the expertise of Web2 and Web3 pioneers like Workday, Accenture, Crypto.com, and Consensys in our commitment to onboarding the next billion users into Web3, and our highly efficient and flexible products are driving the future of blockchain technology.
The Possibility
As the director of digital marketing at Validation Cloud, you will lead creative, data-driven strategies that reimagine how we communicate with institutional and developer audiences. You will be responsible for developing and executing bold, asymmetric digital campaigns that boost our brand's exposure across several channels and have a measurable impact on the blockchain sector.
This goes beyond conventional marketing; it requires the use of data, comprehension of digital engagement, and use of innovative tactics in order to achieve scalable growth. Together with Sales and Business Development, you will develop tactics that promote user acquisition and results that are driven by performance. As a leader, you will head a successful group of digital marketers and promote creativity, experimentation, and operational excellence.
Principal Duties
. Development of Digital Strategies: Develop and implement all-encompassing digital marketing plans to expand and interact with audiences on important channels such as Discord, LinkedIn, and Twitter.
. material & Campaign Creation: Create shareable, high-impact material (posts, videos, graphics) specifically for Web3 audiences, emphasizing digital reach and interaction.
. Performance marketing: To increase conversions and user acquisition, run sponsored ads on digital and social media platforms.
. Optimization & Testing: To maximize digital marketing performance and engagement metrics, use A/B and multivariate testing.
Data-Driven Insights: 
. Examine and document digital KPIs (CTR, ROI, impressions, and conversion rates), and adjust tactics to guarantee ongoing progress.
. Audience Insights & Trends: Keep an eye on audience behavior and Web3 industry trends to develop focused campaigns and predict changes in the digital environment.
Concerning You
. over seven years of experience in digital marketing, with a focus on multi-channel strategies including social media, email, paid advertising, and SEO. 
. Proven ability to measure KPIs, optimize marketing, and create plans utilizing data and analytics.
. proficiency in creating experiments and A/B testing to raise performance and engagement indicators.
.ability to create targeted advertisements using an understanding of Web3 audiences and platforms such as Twitter, LinkedIn, and Discord. 
. Excellent leadership abilities with background in departmental collaboration and team mentorship. 
. the capacity to produce quantifiable outcomes by striking a balance between strategic thought and artistic vision. 
. ability to easily adjust to changes in creative, fast-paced settings. 
. enthusiasm for pushing limits and finding fresh possibilities in online interaction.
. Where: New York City
Bonus Experience: 
expertise in public relations and crisis management, upholding brand integrity in volatile markets. involvement in well-known marketing campaigns in the banking or technology industries. Benefits  Competitive salary with bonus and equity options Comprehensive health insurance coverage, including medical, dental, and vision Generous vacation time and paid time off  Fully remote work Biannual company offsite Dynamic and collaborative work environment
Validation Cloud prides itself on being an equal opportunity employer, meaning that it does not discriminate on the basis of national origin, age, handicap, race, religion, sex, or any other legally protected status. Applications for this role are encouraged and welcomed from people of all identities and origins!
Our Company Values:
. Honesty We give our people the freedom to act morally even when no one is looking. To ensure that our team members always seek for assistance when they need it and have faith in the opinions of their teammates, we promote the practice and manifestation of trust.
. Dedication to Quality We're always pushing ourselves to achieve our "high-degree of execution" standard. To guarantee quality in all we do, we put this standard into practice every day in our interactions with our staff and clients.
. Determination We never give up.Our staff is not deterred by temporary setbacks, and we always strive to provide results for our clients in an effective and efficient manner. 
. An emphasis on finding answers We are a low-ego team that is motivated to find the right answer and solve the problem. No task is too little for us since we are motivated to act and find answers for our clients.