Regarding the position
The largest cryptocurrency exchange in the world in terms of both trading volume and registered users is Binance, a prominent global blockchain ecosystem. More than 230 million individuals in more than 100 countries trust us because of our unparalleled variety of digital asset offerings, user fund transparency, trading engine speed, deep liquidity, and industry-leading security. In addition to trading and finance, Binance provides institutional services, Web3 features, education, research, and payments. We use blockchain technology and digital assets to create an inclusive financial ecosystem that will increase financial access and promote financial freedom for individuals worldwide.
To drive SEO across our ecosystem of products and optimize the content on our platforms based on analytics and keyword research, we are seeking a creative SEO analyst. The SEO analyst/manager will also help us research advertising and website layout trends strategies that will increase page traffic and secure a high-ranking placement in search engine results pages.
A good SEO analyst values both technical insight and high-quality content to optimize the website for search engines, and by increasing the number of leads you generate for the business, you'll create new opportunities for growth. To succeed as an SEO analyst or manager, you must be willing to stay up to date with industry innovations and trends and possess strong stakeholder management skills to work across functional boundaries to encourage change and adoption of best practices for SEO.
Responsibilities:
Work with development teams to make sure SEO best practices are applied correctly to newly developed code; 
. collaborate with editorial and marketing teams to boost SEO in content creation and programming across multiple languages; 
. suggest adjustments to website architecture, content, linking, and other elements to improve SEO positions for target keywords; 
. carry out tests; gather and analyze data and results; spot trends and insights to achieve maximum growth; 
. monitor, report, and analyze website analytics and campaigns; and optimize copy and landing pages for search engine marketing.
. Conduct regular site assessments and find, expand, and optimize keywords.
. Investigate and put into practice suggestions for search engine optimization.
. Analyze and assess rivals' advertising connections. 
. Make a link-building strategy and implement it.
Responsibilities:
. 5-8 years of demonstrated success with global SEO and a sizable B2C audience are among the responsibilities.
. Coordination with international partners and stakeholders requires fluency in English. It would be beneficial to have more languages.
. Experience working on strategy and execution with cross-functional teams
. An advantage is having familiarity with and enthusiasm for the blockchain and cryptocurrency space.
. extensive knowledge of data visualization and website analytics technologies (such as Google Sheets, Looker, and Google Analytics)
. practical understanding of the limitations and evolution of HTML, CSS, and JavaScript; 
. familiarity with enterprise SEO tools and popular content management systems; 
. familiarity with A/B and multivariate experiments; understanding of ranking factors and search engine algorithms; 
. and keeping up with the most recent trends and best practices in SEO and ASO
The Reason for Binance
• Use the top blockchain ecosystem in the world to influence the future.
• Work together with top talent in a flat-structured, user-centric global company.
• Work alone on novel, quick-paced projects in a creative setting.
• Succeed in a results-oriented environment that offers chances for professional advancement and ongoing education.
• Competitive pay and benefits
• Work-from-home arrangements (which might change based on how the company team operates)
Being an equal opportunity employer is a priority for Binance. We think that the key to our success is having a diversified staff. By applying for a position, you attest to having read and accepting our Candidate Privacy Notice.