Regarding the position
An overview of the business
Web3 data streaming and infrastructure provider Validation Cloud provides a fast, scalable, and intelligent platform to connect companies to Web3. With staff in NYC, London, SF, and other places, we offer cutting-edge staking, node, and data-as-a-service solutions. We are committed to onboarding the next billion people into Web3 by drawing on the expertise of Web2 and Web3 pioneers such as Workday, Accenture, Crypto.com, and Consensys. Our highly versatile and efficient devices are driving the future of blockchain technology.
The Possibility
As the director of digital marketing at Validation Cloud, you will lead creative, data-driven strategies that reimagine how we communicate with institutional and developer audiences. You will be responsible for developing and executing bold, asymmetric digital campaigns that boost our brand's exposure across several channels and have a measurable impact on the blockchain sector.
This goes beyond conventional marketing; it requires the use of data, comprehension of digital engagement, and use of innovative tactics in order to achieve scalable growth. Together with Sales and Business Development, you will develop tactics that promote user acquisition and results that are driven by performance. As a leader, you will head a successful group of digital marketers and promote creativity, experimentation, and operational excellence.
Principal Duties
. Development of Digital Strategies: Develop and implement all-encompassing digital marketing plans to expand and interact with audiences on important channels such as Discord, LinkedIn, and Twitter.
. material & Campaign Creation: Create shareable, high-impact material (posts, videos, graphics) specifically for Web3 audiences, emphasizing digital reach and interaction.
. Performance marketing: To increase conversions and user acquisition, run sponsored ads on digital and social media platforms.
. Optimization & Testing: To maximize digital marketing performance and engagement metrics, use A/B and multivariate testing.
. Data-Driven Insights: Examine and document digital KPIs (CTR, ROI, impressions, and conversion rates), and adjust tactics to guarantee ongoing progress.
. Audience Insights & Trends: Keep an eye on audience behavior and Web3 industry trends to develop focused campaigns and predict changes in the digital environment.
Concerning You
. more than seven years of expertise in digital marketing, with a particular emphasis on multi-channel tactics including SEO, paid advertising, email, and social media.
. shown aptitude for tracking KPIs, optimizing marketing, and forming plans using data and analytics.
. proficiency in creating experiments and A/B testing to raise performance and engagement indicators.
. ability to create targeted advertisements using an understanding of Web3 audiences and platforms such as Twitter, LinkedIn, and Discord.
. Excellent leadership abilities with background in departmental collaboration and team mentorship.
. the capacity to produce quantifiable outcomes by striking a balance between strategic thought and artistic vision.
. ability to easily adjust to changes in creative, fast-paced settings.
. Passion for pushing boundaries and discovering new opportunities in digital engagement.
. Location: New York City
Benefits Competitive pay with equity options and bonuses
Complete health insurance that covers dental, vision, and medical
Plenty of paid time off and vacation time
Completely working remotely
Biannual offsite for the firm
An energetic and cooperative workplace
The chance to collaborate with an enthusiastic and skilled group in a rapidly expanding field
Cell Phone Allowance
Hardware included
Validation Cloud prides itself on being an equal opportunity employer, meaning that it does not discriminate on the basis of national origin, age, handicap, race, religion, sex, or any other legally protected status. Applications for this role are encouraged and welcomed from people of all identities and origins!
Honesty We give our people the freedom to act morally even when no one is looking. To ensure that our team members always seek for assistance when they need it and have faith in their team's judgment, we promote the practice and manifestation of trust.
Dedication to Quality We're always pushing ourselves to achieve our "high-degree of execution" standard. To guarantee quality in all we do, we put this standard into practice every day in our interactions with our staff and clients.
Willpower We never give up. Our team isn’t deterred by short-term disappointments and we challenge ourselves to deliver customer results efficiently and effectively no matter what.
Solutions Orientation We’re a low ego team with an insatiable desire to find the right answer and fix the problem. No task is too small because we have a bias towards action and finding the solution for our customers.