Performance Marketing Expert—ASO & User Acquisition
Location: Johar town, Lahore
We are looking for a data-driven performance marketing manager who specializes in app store optimization (ASO), user acquisition, paid campaigns, and ad monetization to drive growth and maximize ROI.
Requirements:
4 to 5 years of expertise in mobile app user acquisition, ASO, and performance marketing.
Hands-on experience in running and optimizing paid campaigns on platforms like Google Ads, Meta (Facebook & Instagram), and Apple Search Ads.
A thorough understanding of tROAS, CPI, CAC, and other mobile marketing KPIs.
Experience with app monetization strategies such as in-app purchases, subscriptions, and ad monetization platforms (e.g., AdMob, IronSource, Unity Ads).
Proficiency in analytics technologies such as Google Analytics, AppsFlyer, Adjust, or Singular.
Strong knowledge of A/B testing and data-driven decision-making.