Job Description:
Our UAE team is looking for motivated individuals to join and contribute experiences that go above and beyond as NIO expands throughout MENA! We design, develop, and manufacture luxury electric vehicles while consistently improving battery technology, assisted driving, and digital interfaces. You can influence how electric mobility develops in the United Arab Emirates when we start up. 
ABOUT NIO:
Leading the way in the premium smart electric car market is NIO Inc. NIO was established in November 2014, and its goal is to create happy lives. Beginning with smart electric cars, NIO wants to create a community where users may grow and enjoy each other's company. NIO is a company that designs, develops, produces, and markets high-end intelligent electric vehicles. It is also a leader in the development of digital technologies, electric powertrains, batteries, and aided and intelligent driving systems. NIO sets itself apart with its ongoing developments and technological achievements. such as the cutting-edge battery swapping technology in the market, Battery as a Service, or BaaS, and its subscription services for exclusive NIO Assisted and Intelligent Driving. The second smart electric car brand of NIO Inc., ONVO, was introduced in May 2024 with the goal of improving family life and providing family users with better brand and product experiences.
THE ROLE:
We are looking for a Digital Marketing Manager that has experience creating, implementing, and overseeing creative and successful campaigns and strategies. You will play a crucial role in increasing sales, improving client retention, and developing loyalty as a member of the team.
In the fast-paced world of automotive brand marketing, the Digital Marketing Manager is essential. With confidence, they drive strategic planning, carry out campaigns, and evaluate results to make sure that digital activities are in line with the overall objectives of the NIO brand.
You will create, manage, and carry out innovative digital campaigns and offers across a variety of platforms in this vital role. As a subject matter expert, you will assist our brand with its digital marketing initiatives, emphasising ways to increase opportunities, improve consumer engagement, improve marketing efficacy, and promote the NIO brand.
KEY RESPONSIBILITIES:
creating, managing, and implementing digital offers and campaigns to increase traffic, revenue, customer loyalty, and retention.
Oversee the beginning of a digital campaign, from informing agencies to checking media schedules and ensuring timely implementation.
Maintain standards, objectives, and policies in close collaboration with the brand and agencies. Draw attention to areas that need improvement, pose risks, and offer opportunities to take advantage of any divisional synergies that could result in cost savings.
Assist the management of the brand on its website, which will serve as a conduit for divisional efforts aimed at boosting traffic, customer interaction, and brand recognition.
Under the direction of the marketing director, it is your responsibility to effectively use the campaign management tools and available funds to generate and convert the desired number of high-quality leads into sales and meet your sales targets. Boost media planning's effectiveness.
Encourage the brand to generate its own sponsored and organic media.
Encourage the organisation to implement best practices for digital marketing.
Maintain standards and rules while making sure they are in line with global strategy.
All web, social media, email, database marketing, SEO/SEM, and display advertising campaigns should be planned and carried out.
help optimise the highest-performing media channels in order to lower CPL and raise OTB.
Make and execute campaigns and lists for brand retargeting.
Monitor media plans and help make them more effective.
Oversee the go-live dates for each campaign and ensure that they are all launched on schedule.
detailed analysis of campaign results using a range of in-house software tools.
Make informed decisions on the next course of action by drawing conclusions and properly presenting the data.
a summary of the traffic generated.
Create and implement effective digital marketing and promotions to promote brand expansion and consumer acquisition.
become a specialist in digital marketing, directing the plans and initiatives of our car brands.
oversee our internet presence, boosting consumer interaction and brand recognition.
Optimise advertising and digital media initiatives by conducting thorough testing, tracking, and tagging.
Oversee the whole campaign's planning, analysis, and execution to guarantee optimal performance and on-time delivery.
Utilise data-driven insights to pinpoint crucial conversion points, improve user funnel optimisation, and raise campaign efficacy overall.
Continue to experiment with fresh and original growth tactics using cutting-edge digital marketing techniques.
SKILLS:
strong familiarity with advertising, display, SEO/SEM, and digital marketing initiatives.
familiarity with cloud computing and digital analytics tools.
familiarity with a range of social media and content management systems.
expertise in developing digital marketing across multiple channels.
strong English communication abilities; Arabic is a plus.
aptitude for analysis and problem-solving.
capacity for self-motivation and self-management.
QUALIFICATIONS AND REQUIREMENTS:
Bachelor's in Marketing, Digital Marketing, Communications, or Analytics.
Minimum of 6 years of digital marketing experience, with at least 3 years in the Middle East.
Automotive marketing experience is an advantage but not essential.
Expert knowledge of Digital Marketing practices, including Digital Media, and a thorough understanding of Web Analytics, CRM and CX.
Proficiency in SEO/SEM, display advertising, marketing cloud software, and digital analytics tools.
Excellent communication skills in English (Arabic is desirable).
Self-motivated and able to work collaboratively with cross-functional teams.
Discover an exceptional career path in the dynamic world of digital marketing with NIO, which offers opportunities for professional development and career growth. This is your chance to drive excellence in digital marketing and explore new avenues for growth and innovation. Join a team of dedicated professionals and work with cutting-edge technology to create compelling campaigns that captivate audiences and elevate NIO's market position.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
We request that only candidates who meet the requirements and qualifications stated in the job description apply. We will only consider applicants with the required background and skill set.
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We appreciate your interest in working with us!