About This Job:
Company Name:
Abbott Laboratories
Location:
Solna, Germany
Category:
Digital Marketing
Description:
About Abbott:
Leading the way in healthcare worldwide, Abbott is committed to enabling people to live life to the fullest at every stage. Diagnostics, medical equipment, nutrition, and branded generic medications are all included in our portfolio of game-changing technologies. We are dedicated to having a long-lasting effect on global health, and our 113,000 workers serve individuals across more than 160 countries.
About Abbott Diabetes Care:
Leading the way in diabetes care, Abbott Diabetes Care offers cutting-edge solutions that enable diabetics to lead better lives. By providing a continuous, painless substitute for conventional fingerstick testing, our hallmark product, the Freedom Style Libre system, transforms glucose monitoring. We are committed to developing new technologies and enhancing the lives of millions of diabetics around the globe. We are seeking a dynamic and innovative Digital Marketing Specialist to drive the digital brand plans in the Nordic region.
The Digital Marketing Specialist collaborate with the Nordic Digital Product Manager, Consumer Brand Manager, and Healthcare Professional Brand Manager to implement comprehensive digital marketing strategies. The goal is to achieve market leadership in Glucose Monitoring and maximize commercial returns through effective digital, social media, and CRM marketing plans.
Key Responsibilities:
Execute and oversee CRM, social media, and digital marketing strategies to attract and keep clients.
Oversee global and EMEA projects in the Nordic region.
Ensure Veeva approvals by managing website upgrades in AEM or through agencies.
Work together with agencies to develop and carry out marketing initiatives.
Make ensuring that all digital content complies with brand standards.
Organise and carry out loyalty programs, digital customer interaction projects, and social media and digital campaigns.
Contribute to the creation and execution of fresh digital projects.
Oversee the annual website approvals and Nordic digital asset recertifications.
Create and oversee editorial calendars and content strategies for Facebook.
Obtain worldwide DSRB permission for new digital assets.
Make websites more SEO and SEM-friendly.
Verify adherence to business policies and GDPR regulations.
Report to management after tracking and evaluating the success of digital tactics.
Communicate with the support departments (EMEA Marketing, GSM, Regulatory, Customer Services, and External Agencies).
Keep abreast with social media and digital developments, and submit a monthly report to management.
Qualifications:
A bachelor's degree in a relevant discipline, like digital marketing.
Experience with digital marketing for one to three years.
Excellent project management abilities.
Expertise in CRM marketing and tactical digital jobs.
Abilities in communication and creativity.
Proficient in both written and spoken English and at least one Nordic language.
Expertise in running digital marketing initiatives.
Impact of the position:
You will be essential in making sure that ADC's technology is known and favoured in the Nordic region as a Digital Marketing Specialist. Individuals with diabetes will be able to fully enjoy their lives thanks to your efforts.
What can we offer you?
Abbott offers a vibrant and enjoyable work environment along with a variety of demanding and worldwide positions. You can rely on first-rate secondary and primary advantages, a positive work environment, a personal development plan, plenty of training possibilities, and a positive outlook on your career in our organisation. Our belong to the business of improving people's lives and careers, as well as health solutions. Our global operations and involvement in numerous healthcare fields offer our staff members a wealth of chances to pursue their interests, career routes, and other interests.
How to apply?
Please express your interest if Abbott appeals to you, you're searching for a fulfilling career, and you identify with the profile described.