About This Job:
Company Name:
Brewdog

Location:
Berlin, Germany

Category:
Marketing Manager

Description:
About Company:
About Us:
BrewDog is a world-leading craft beer brand known for its exceptional beers and innovative approach to the beer industry. We pride ourselves on our punk attitude, our commitment to sustainability and our passion for brewing the highest quality beers. Our Berlin brewery is a state-of-the-art facility where we produce some of our most popular and innovative beers. Because we know that we expect extraordinary things from you, we give you extraordinary things in return.

Benefits:
Hop Stock | We believe in sharing our success with our crew and have therefore created the unique Hopstock for our team. You share in our success and if we grow strongly, your share can be worth even more. We win together.
Bonus Scheme | The BrewDog bonus program rewards our amazing crew members when we succeed as a company. We could never do it without you, so it's only right that we share the success with you.
4-Week Sabbatical | After every five years of service, you get an additional four weeks paid time off to do whatever you want.
Staff Discount | 25% discount in our bars, 30% discount online and 50% discount on BrewDog merch to stock up your fridge and wardrobe* (*but please don't put the hoodies in the fridge).
Corporate  Benefits | Benefit from various discounts through our Corporate Benefits program. Choose from different categories and take advantage of discounts of up to 40% for travel, fashion, events and much more.
Beer Training | We love beer and we want you to do the same. That's why we support you in gaining the internationally recognized Cicerone qualifications so that you can love it almost as much as we do.
And a Lot More | Okay, take a deep breath and here we go...your monthly free beer quota Punk to Punk - an internal bonus system where you can decide for yourself who of your colleagues is rewarded for great performance Pawternity - a week's special leave for the four-legged addition to the family and an extra day's vacation every year (up to a maximum of 5 days extra leave), Crew Referral Bonus Program, DE+I Forum & Mental Health First Aider Program.

About The Role:
Lead and execute all brand and communication activities for the German market to increase brand visibility and drive sales through innovative campaigns, stakeholder collaboration and effective team management.
Manage the marketing budget for Germany and develop and implement a clearly defined marketing strategy for brand, sales and bar marketing in Germany.
Responsibility for the marketing strategy in Germany, developing our approach, positioning, range and tone of voice locally.
Developing and promoting new campaigns and product launches across our social media channels and communities.
Working closely with various departments including e-commerce, sales, events and brewery to effectively promote our beers, events and venues.
Managing day-to-day community engagement across our social networks to foster a lively dialog with our online community.
Creating content, briefings and shoots (photography and videography) for our social channels.
Supporting the retail business with marketing plans and activations for our German craft beer bars.
Working with our Equity Punk community, building strong relationships and strengthening brand loyalty.
Develop and manage influencer marketing strategies and PR initiatives.
Interacting with influencers and activating campaigns and launches through them.
Identifying and working with brands for partnerships to increase brand awareness.
Supporting the development of Germany's largest live tasting event “Bier Gewinnt” by developing effective marketing plans and community engagement and implementation.
Creating POS materials that increase brand awareness and support the sales team with impactful activities.
Working closely with the sales department to identify market opportunities and develop brand-appropriate, impactful ideas to promote our beer.
Implement marketing strategies for the sale of our beers in the hospitality industry (bars) and retail (supermarkets).
Produce monthly and ad-hoc reports on campaign results, launches and daily social media engagement.
Define and analyse performance metrics to refine strategies and optimize campaigns for maximum reach and engagement.

About You:
Proven experience in digital marketing, particularly social media management and content creation.
Proven success in managing and executing marketing campaigns from concept to implementation.
Experience of working with 'digital teams' to develop media content. Confident and experienced briefing of design assets.
Experience of sourcing, hiring, briefing and maintaining relationships with external agency partners.
Confident with social media and digital reporting tools and using these tools to present findings.

The Brewdog Charter:
We Bleed Craft Beer | This is our true North.
We Are Uncompromising | If we don't love it, we don't do it. Ever.
We Count Time In Dog Years | We are ambitious. We are relentless. We take risks.
We Challenge Everything | We forge our own path.
Without Us We Are Nothing | We are BrewDog.