Digital Marketing Manager:
We naturally take on a range of responsibilities, are imaginative and creative, have space for our own thoughts in daily life, and we truly need to appreciate and value each individual. Our organisation has a warm, welcoming vibe, and we are naturally inclined to assist others. This entails a great degree of excitement as well for the goals and initiatives we hope to complete together. And this is where you come into play as a Digital Marketing Manager (m/f/d).
These tasks await you:
Developing and implementing digital marketing strategies for the Academy and for our clients. Leading SEO efforts and monitoring and optimising SEA campaigns. Developing content strategies to increase brand awareness and lead generation. Creating and publishing high-quality and relevant content for various online platforms (website, blog, social media, etc.). Building and maintaining an active and engaged community on our social media platforms. Planning and implementing social media campaigns to promote our brand and products/services. Designing and implementing email marketing campaigns. Monitoring and analysing online marketing measures.
You will convince us:
You have a degree or comparable training in marketing, communications or a related field. You have demonstrable professional experience in online marketing or digital marketing. You have in-depth knowledge of SEO, SEA, content marketing, social media marketing and email marketing. You have already gained experience in the use of web analytics tools (e.g. Google Analytics) and CRM systems. You are creative and have the ability to develop innovative marketing campaigns. You have an analytical mindset and the ability to turn data into meaningful insights. Strong teamwork and communication skills are among your strengths.