Job Description:
Position: SEM/SMM Specialist
Company: Promocell LLC
Location: Turkey, India, UAE
Type: Full-time
Key Responsibilities:
SEM Strategy and Implementation:
SEM Strategy and Execution: 
Create and carry out SEM strategies to increase website traffic and lead generation.
Conduct competitive analysis, bid management, and keyword research.
To increase ROI and meet KPIs, track and improve campaigns.
Make educated judgements by analysing data from Google Analytics and other sources.
Work along with the content team to make sure SEO tactics are followed.
SMM Strategy and Execution:
Create and put into action social media plans for a variety of platforms, including as Facebook, Instagram, LinkedIn, and Twitter.
To encourage audience participation and growth, create and oversee interesting content.
Keep an eye on social media, reply to remarks, and interact with fans.
Analyse and monitor social media performance data, making necessary adjustments to your strategy.
Keep up with the most recent social media tools and trends to guarantee successful campaigns.
Campaign Management:
Manage, organise, and carry out paid advertising campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.
Optimise targeting, landing pages, and ad copy to get the most out of them.
Monitor and report on the effectiveness of your campaigns, offering analysis and suggestions.
Collaboration and Communication:
Work closely with the creative and content teams to align marketing strategies.
Coordinate with clients to understand their goals and provide regular updates.
Present campaign results and insights to internal and external stakeholders.
Requirements:
a track record of success in a SEM/SMM function or a related one.
comprehensive understanding of SEM tactics, resources, and networks (e.g., Google Ads, Bing Ads).
solid awareness of trends, best practices, and social media platforms.
proficiency with a variety of analytics platforms, including Facebook Insights and Google Analytics.
outstanding interpersonal and communication abilities.
the capacity to function both alone and together.
strong ability to analyse and solve problems.
a bachelor's degree in business, marketing, or a similar discipline.
Preferred Qualifications:
Certifications for Facebook Blueprint and Google Ads.
familiarity with conversion rate optimisation and online sales.
knowledge of marketing automation platforms.
Benefits:
Competitive salary and performance-based bonuses.
Health insurance and other benefits.
Opportunities for professional development and growth.
Collaborative and innovative work environment.
Skills:
To excel as an SEM/SMM Specialist, candidates should possess a diverse set of skills that encompass technical know-how, strategic thinking, and creative capabilities. Here are the key desired skills:
Technical Proficiency:
Tools for SEO and SEM: Expertise in using tools like Ahrefs, Moz, SEMrush, Bing Ads, Google Analytics, and Google Ads.
Social Media sites: Proficiency in overseeing and promoting on Facebook, Instagram, Twitter, LinkedIn, YouTube, and other similar sites.
Analytics: Proficiency in utilising web analytics technologies, such as Google Analytics, Facebook Insights, and Twitter Analytics, to monitor and document the effectiveness of campaigns.
Content Creation and Curation:
Creative Writing: Ability to create compelling ad copy and social media posts that engage and convert audiences.
Visual Design: Basic skills in graphic design tools like Adobe Photoshop, Illustrator, or Canva for creating engaging visuals.
Strategic Planning:
Campaign Strategy: Ability to develop and implement effective SEM and SMM strategies aligned with business goals.
Keyword Research: Proficiency in conducting thorough keyword research to identify opportunities and optimize campaigns.
Optimization and Management:
Bid Management: Experience with managing and optimizing bids to maximize ROI.
A/B Testing: Skills in designing and conducting A/B tests to improve ad performance and user engagement.
Budget Management: Strong ability to manage and allocate budgets efficiently across campaigns.
Analytical Skills:
Data Analysis: Expertise in analyzing performance data to make data-driven decisions and optimizations.
ROI Tracking: Ability to measure and report on the return on investment (ROI) of SEM/SMM campaigns.
Communication and Collaboration:
Client Interaction: Excellent communication skills to interact with clients, understand their needs, and present campaign results.
Team Collaboration: Ability to work effectively with cross-functional teams including content creators, designers, and developers.
Adaptability and Continuous Learning:
Trend Awareness: Staying informed about the most recent SEM and SMM trends, resources, and best practices.
Flexibility: The capacity to modify plans in response to performance information and changing market dynamics.
Certifications are optional but preferred.
Google Ads Verification
Facebook Blueprint Certification.
Professional Accredited with Bing Ads.
Problem-Solving Skills:
Issue Resolution: Strong problem-solving skills to identify and resolve issues that may arise in campaigns.
Project Management:
Organisation: Proficient in organising to oversee several campaigns and initiatives at once.
Deadline management is the capacity to complete tasks by the deadline without sacrificing quality.
Job Details:
Job Location:        Sharjah, United Arab Emirates
Company Industry:       Marketing; Advertising
Company Type:       Employer (Private Sector)
Job Role:        Marketing and PR
Employment Type:        Full Time Employee