About the position of B2C Mobile App Growth Manager
First things first, continue reading if you are situated in Europe or Asia and are seeking a completely remote position with flexible hours and unlimited vacation time.
Concerning BlueThrone
Our specialty is transforming poorly performing apps into industry leaders with over 50 million downloads.
Our goal is to make iOS and Android apps even better. In just 36 months, we have organically generated an incredible $10M ARR, demonstrating both innovation and sustained development.
Our Team: With over 70 digital entrepreneurs and mobile marketing specialists, we thrive in a setting that prioritizes flexibility, development, agility, innovation, and quantifiable outcomes.
You’ll love it here if:
. Your career is more than just a job at BlueThrone.
.  It's a route to success in a creative and productive culture.
. If you enjoy working from anywhere, having flexible hours, and having limitless vacation time, you'll adore this place.
. You have an innate curiosity and a desire to influence consumers and the company.
. You like taking on several roles; while we respect specialists, we also admire those who can do a variety of tasks.
. You work best in an atmosphere that is peaceful, drama-free, and methodical in its approach to problem-solving.
. You are always up for a challenge and like taking on new tasks.
. You think that you should work smarter, not harder, putting quality and productivity ahead of clock-punching.
. Most importantly, you pursue your passion and enjoy the process.
Your task
For our portfolio of B2C mobile apps, we are seeking an App Growth Manager who will be in charge of developing, overseeing, and refining real-time monetization strategies and experiments. Utilizing user analytics, behavioral insights, and thorough A/B testing, you will improve the user journey from a monetization standpoint and propel ongoing revenue development in this position.
Your job will be to create and implement engaging in-app promotions, events, and content that optimizes our applications' social, musical, and interactive revenue potential. Performing experiments and A/B testing to verify and improve monetization techniques will be a major part of your duties. Someone with experience in interactive media or gaming who can apply experimental and monetization strategies to non-gaming apps would be perfect for this role.
What you will be doing
. A/B testing and experimentation: Create, carry out, and evaluate A/B tests and other studies to verify theories on monetization tactics. Make data-driven decisions that improve user engagement and income by applying statistical rigor to the interpretation of outcomes.
. Monetization Strategies: Find, create, and put into action monetization options, such as advertising placements, in-app purchases, time-limited deals, and subscription upsells. Work together with the data and product teams to maximize LTV based on testing results.
. Protocol Development: Create and improve best practices and monetization protocols, making sure that all apps are consistent and efficient through ongoing testing.
. Event & Campaign Management: To increase income, plan, carry out, and optimize live events, promotions, and content changes across many applications. Based on experimental data, tailor these efforts to the distinct user base and revenue possibilities of each app.
. Data Analysis & Optimization: Track conversion metrics, user spending patterns, and revenue performance with data analytics solutions. Analyze and report on monetization efforts on a regular basis, using trial results to inform future tactics.
. Segmenting users: Create and use segmentation techniques to tailor offers and monetization activities to various user categories (e.g., high spenders, potential spenders). Experiment with focused strategies to optimize revenue.
. User experience Optimization: From a monetization standpoint, map and improve the user experience, making sure that monetization touchpoints are useful and easily integrated. Utilize test findings to improve the user experience.
. Cross-Functional Collaboration: Using insights from A/B testing and experimentation, closely collaborate with product managers, designers, data analysts, and other stakeholders to improve the user journey and match monetization efforts with app goals.
What you'll require to be successful
. Proficiency in A/B testing and experimentation: three to five years of expertise creating and implementing A/B testing and experiments pertaining to user engagement and monetization in B2C or gaming mobile apps.
. Experience with Gaming B2C Mobile applications: Three or more years of experience experimenting with monetization techniques for gaming or B2C mobile applications in interactive media, such as music or social discovery.
. Monetization Expertise: Demonstrated proficiency in using monetization strategies and utilizing experimentation to increase income in applications that aren't games, such social, music, or analytics apps.
. Proficiency in data analysis and statistical techniques is necessary to plan experiments, evaluate findings, and produce useful insights for monetization plans.
. Technical Proficiency: Able to manipulate, analyze, and experiment with data using tools like SQL, Excel, and statistical software (like R, Python).
. Knowledge of Protocols: Capacity to create and use best practices and monetization protocols for various apps based on testing results.
. User Segmentation & Targeting: Utilize user segmentation expertise to customize events and monetization campaigns to various user profiles, increasing relevance and revenue through focused trials.
. Copywriting and Messaging: The ability to create in-app notifications, messaging, and promotional material that successfully promotes user spending and has been tried and proven via trial and error.
Soft Skills
. Strong analytical and critical thinking skills, particularly in the creation of tests and the interpretation of data to guide monetization strategies.
. Strategic Thinking: The capacity to use experimental data to support judgments while strategically considering monetization potential and coordinating them with corporate objectives.
. Collaboration & Communication: Strong communication abilities are necessary to successfully coordinate across teams and convey experimental discoveries and tactics.
. Proactive & Self-Directed: An autonomous self-starter who can push monetization projects ahead in a remote setting while emphasizing experimentation.
. Resilience and Adaptability: Proven capacity to deal with setbacks, adjust swiftly, and improve tactics in response to business requirements and experimental data.
. Systematic & Organized: Outstanding organizational abilities to oversee several monetization trials and guarantee prompt analysis and implementation.
less concerned with retention, product, and user experience and more with monetization, protocols, and the user journey from a revenue perspective. Additionally, it focuses heavily on conducting studies and A/B testing.
Extra points
. User research skills include the ability to integrate qualitative insights with experimental data and collect and analyze user input to guide monetization activities and enhance the overall user experience.
. Comprehending Subscription Models: Knowledge of subscription-based revenue generation and tactics for business-to-consumer mobile applications, including testing out subscription deals and prices.
The interview procedure
. First round: Schedule a 30-minute mutual introduction with our people team to determine whether we're a good fit.
. Second round: Spend an hour with the hiring manager to go over your expertise and background.
. Final round: Live Challenge: Get to know our CEO and VP of Product and show off your skills by concentrating on campaign creation, strategy, and outcome analysis (1 hour)
. Our procedure typically takes four to six weeks. We value speed just as much as you do. 
. Everybody has equal possibilities In order to reflect our dynamic and varied community, we place a high priority on diversity and inclusion. Our goal is to create an atmosphere where everyone can perform at their highest level. Applications from all backgrounds are highly encouraged.  All applicants are taken into consideration, irrespective of their age, national origin, neurodiversity, religion, sexual orientation, gender identity, familial or parental status, ethnicity, or handicap.
If you require any reasonable modifications during the application or interview process, kindly inform us.